| In
April 2002, company founder Jack Spielberg
launched Wasabi Wireless based on the success of
NTTDoCoMo in Japan and NTTDoCoMo's subsequent
$9.8 billion dollar investment in AT&T
Wireless aiming to bring a version of DoCoMo to
the United States by 2002-2003. All major U.S.
carriers have followed, preparing to launch 2G
and 3G wireless information services to repeat
NTTDocoMo's success. Wasabi Wireless provides an elite
wireless entertainment information service
including a high end Japanese food and
entertainment guide, digital coupons for specials
and discounts (delivered by cell phone), games
and contests as well as our Get Opinions feature
where cell phone users locate other cellular
instant message users discussing their same
Japanese topic of interest to obtain outside
opinions on our recommendations.
The origin of
Wasabi Wireless stems from the popularity of
Spielberg's Japanese community portal,
www.nycjapan.com which provided a comprehensive
web community resource for Japanese
professionals, families and exchange students
living in the United States, American enthusiasts
of Japanese culture (ex. sushi lovers,
professionals who have worked abroad, past
travelers to Japan, past military tour, etc.) to
help them find Japanese products, services,
culture, people, food, music, movies, events and
entertainment in New York.
Over 60,000
people signed up for membership, highlighing the
web site's tremendous value to Japanophiles as a
resource and often citing that nothing like it
exists on the Internet. Although the web site
remained a community resource, and not a dotcom
play, it did succeed in amassing valuable
marketing information from its membership about
what U.S. "Japanophiles" want in an
information service.
With recent
massive investment in wireless information
services in the U.S. by all the major cellular
carriers where NTTDoCoMo proved that a low cost
subscription information service can generate
billions in revenue, Wasabi Wireless transfered
its knowledge base into a wireless offering,
releasing our Wasabi Guide V1.0 in Q4 2002 and
our 3G Wasabi Guide in early 2003.
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