WASABI WIRELESS, Find Everything Japanese
   
     
             
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    Company Information
Customer Information

Wireless Market Demographics
- Approximately 132 million U.S. cell phone users and growing.
- Approximately 10 million cell phone users are accessing information through cell phones as of Sept 2002.
- Annual income is greater than $60,000 for 59%(5,8 million) of cell phone information service users.
- Persons age 18-34 represent 53% (5.3 million) of users who access information through cell phones.
- Persons age 35-54 represent 42% (4.2 million) of users who access information through cell phones.
Source:comScore Media Metrix

Target Customers:

Business Travelers Business travelers to major cities are making on the go restaurant decisions for business from taxis, at airports and on trains by using mobile devices more and more these days. Wireless and PDA restaurant guides are becoming the tool of choice for many cell phone and PDA dependant 21-54 year old business people throughout major U.S. cities.

Wasabi Wireless provides business people with no room for mistakes
SM guidance to meet the business need for recommendations on the best sushi and perfect Japanese ambiance. Our recommendations are derived from expert Japanese Chef testimony and our wireless service is available in the taxi,airport,train and up and down Broadway.

Happy Hour Crowd- It's Thursday at 8:00pm in NY City, Happy Hour is over and the group has only one thought..Sushi! Wasabi Wireless delivers to cell phones, hand-picked, excellent sushi places nearby with expert Japanese Chef reviews and ratings, phone numbers to make quick reservations and directions on how to get there.

Dinner with friends - It's Friday at 4:00pm at someone is always in charge of picking the sushi place, but they can't come up for air at work to pick the spot until they walk out the door. Wasabi Wireless helps busy people pick great sushi places even when they don't have time.

First Date - You've just had a drink and the date is going well. Both of you feel like sushi, but you are nowhere near an internet guide. You want to suggest a great place(and there is no way you are pulling out a printed guide book). Comfortably accessed from your cell phone, the Wasabi Guide gets you the information you need in a comfortable way with only the best sushi choices and great ordering suggestions you can count to keep the first date an excellent one.


 
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