Wireless
Market Demographics
- Approximately 132 million U.S. cell phone users
and growing.
- Approximately 10 million cell phone users are
accessing information through cell phones as of
Sept 2002.
- Annual income is greater than $60,000 for
59%(5,8 million) of cell phone information
service users.
- Persons age 18-34 represent 53% (5.3 million)
of users who access information through cell
phones.
- Persons age 35-54 represent 42% (4.2 million)
of users who access information through cell
phones.
Source:comScore
Media MetrixTarget
Customers:
Business
Travelers Business travelers to major
cities are making on the go restaurant decisions
for business from taxis, at airports and on
trains by using mobile devices more and more
these days. Wireless and PDA restaurant guides
are becoming the tool of choice for many cell
phone and PDA dependant 21-54 year old business
people throughout major U.S. cities.
Wasabi Wireless provides business people with no
room for mistakesSM
guidance to meet the business need for
recommendations on the best sushi and perfect
Japanese ambiance. Our recommendations are
derived from expert Japanese Chef testimony and
our wireless service is available in the
taxi,airport,train and up and down Broadway.
Happy
Hour Crowd- It's Thursday at 8:00pm in
NY City, Happy Hour is over and the group has
only one thought..Sushi! Wasabi Wireless delivers
to cell phones, hand-picked, excellent sushi
places nearby with expert Japanese Chef reviews
and ratings, phone numbers to make quick
reservations and directions on how to get there.
Dinner
with friends - It's Friday at 4:00pm at
someone is always in charge of picking the sushi
place, but they can't come up for air at work to
pick the spot until they walk out the door.
Wasabi Wireless helps busy people pick great
sushi places even when they don't have time.
First
Date - You've just had a drink and the
date is going well. Both of you feel like sushi,
but you are nowhere near an internet guide. You
want to suggest a great place(and there is no way
you are pulling out a printed guide book).
Comfortably accessed from your cell phone, the
Wasabi Guide gets you the information you need in
a comfortable way with only the best sushi
choices and great ordering suggestions you can
count to keep the first date an excellent one.
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