| Wasabi
Wireless provides an elite wireless entertainment
information service including a high end Japanese
food and entertainment guide, digital coupons for
specials and discounts (delivered by cell phone),
games and contests as well as an advice service
called Get Opinions where users locate other
instant message users discussing their same
Japanese topic of interest to obtain outside
opinions on our recommendations. Please see below
for more detailed information. Wasabi Guides
Wasabi Wireless provides the Wasabi Guide, a paid
subscription wireless "Best of Everything
Japanese" guide for cellular phones that
highlights top New York City Japanese restaurants
along with expert Japanese Chef written reviews
and ordering recommendations, sake bars, sake
tasting eventsr and Japanese cultural event
information. Our event calendar provides detailed
information for upcoming Japanese cultural and
business events such as Japanese ceremonies and
performances, lectures, film, gallery
information, Japanese keynote speaker engagements
and announcements for grand openings for new
Japanese dining, entertainment and shopping
establishments. Wasabi Wireless plans to develop
and release additional wireless city guides for
other high concentration Japanese entertainment
and "culturally Japanese" cities in the
near future. Revenue is generated through
subscription fees shared with cellular carriers
who promote and offer the service as part of
their wireless content offerings as well as our
direct sales of Wasabi Guide V1.0.
Digital
Coupons Participating Japanese businesses can
promote specials (i.e. 10% off mid week dinner,
first drink free, free entrance to Japanese dance
clubs) on wireless phones providing Wasabi Guide
subscribers with digital coupons they can
download to their cell phone, show and redeem
right at participating restaurants. Subscribers
can also access the coupons via our web site
using an assigned user name and password from
Wasabi Wireless where authenticated users can
print out coupons and bring directly to the
restaurant, nightclub or store. As Global
positioning service(GPS) technology becomes
embedded in cell phones, our digital coupns will
become location based, appearing as suscribers
walk within a few blocks of advertiser's
restaurants, clubs and bars. Revenue is generated
from digital coupon creation and revenue sharing
with program participants.
Games and
Contests Some of the most popular things
people like on the internet included checking
horoscopes, astrological profiles and playing
games. Wasabi Wireless provides a fun sushi
fortune telling game callewd the Little Astrology
Prince who asks players to select their favorite
types of sushi from a list. Based on the
selections The Little Astrology Prince delivers
their fortune on love and money. Other games
include a two-way Japanese word quiz making
learning Japanese a fun contest to see who can
recall the word of the day first. We also plan
contests like The Ultimate Sushi Roll where
players using a a visual set of sushi ingredients
design what they feel would be the ultimate sushi
roll. A panel of expert sushi chefs from the top
sushi restaurants in New York City will review
and rate users dream sushi creations. If the
panel selects their sushi roll, the winning
contestant gets their roll custom made for free
at one of the participating panelists
restaurants. Games are included as part of the
Wasabi Guide Subscription cost. Some carriers
charge for time played of which Wasabi Wireless
will receive a share. Contest are sponsored by
restaurants.
Movie-goer
Marketing Wireless information services like
AOL moviefone, Avantgoand Palm.net, etc.) deliver
millions of movie reviews, show times, and movie
clips to wireless devices every day. According to
AOL moviefone, targeted wireless advertising for
pre-show and post show drinks and dinner for
nearby restaurants and bars has been quite
successful at increasing pre-show and post show
business using the same screen wireless web users
are using to find out movie times. Wasabi
Wireless will partner with these leading wireless
services to deliver targeted advertising to
subscribers researching movie theaters nearby our
highly rated Japanese restaurants and bars.
Wasabi Subscriber foot traffic augtmenting
participating restaurants will generate a share
of meal profits to Wasabi Wireless.
Get
Opinions Instant Messaging(IM) has
become a popular way people/groups to have quick
short text chats on the IM boxes on their
computer desktops. Our cellular Get Opinions
component leverages both the poularity of IM,
blending chat group topic based discussion
threads (Nobu, Blue Ribbon Sushi, etc.) in
cellular phones. Wasabi Guide subscribers can
take our recommendations and can ask other
cellular IM users for opinions. Revenue is
generated as a percentage of each text message.
|